NEWS
IDEAS, COMMENTS AND STORIES
In the news: Oxford Times 19 March 2020
Published in the Oxford Times, 19 March 2020 Coronavirus is a challenge. But can businesses plan for sudden shocks no matter what comes along? Rod Macrae has been in search of some advice about preparing
Getting your Crisis Communications right
We’re all trying to come to terms with the ‘new normal’, and what that means for us, our families and our businesses. With a crisis, there is more reason to communicate (and communicate well) than
Creating your Crisis Communication Plan
If you have a Crisis Communication Plan, you’ve probably already got it off the shelf. No plan? It’s not too late to pull one together in our 5 easy steps. The world is unpredictable and,
Marketing Plan on a Page
Yes, it’s possible to create a Marketing Plan on just one sheet of paper! Marketing Plan on a Page is a technique which helps you to capture ALL of the aspects of your marketing plan
Business Plan on a Page
Yes, it’s possible to make a business plan on just one sheet of paper! A ‘Business Plan on Page’, based on the Business Model Canvas developed by Strategyzer, has all the headings that you need
Location, location, location
It really doesn’t matter how much effort you put into a campaign launch, a networking or marketing event. If you stage an event at the wrong location you won’t reap all the rewards. Put simply,
A Royal boost for coral reef global campaign
As we now know, the world’s Coral Reefs are gravely endangered by ocean warming and climate change. The need for action was highlighted by the International Year of the Reef. An important IYOR event was a
Google goes underwater in the coral triangle
Google is immersing itself in ocean change. You can now ‘dive’ with a survey team in a virtual reality experience. Why not explore underwater locations in the Coral Triangle? Check out the content in Google
Twitter Lists
Whether you are a list lover or loather there is no doubt that Twitter Lists can be really useful. Looking for the right accounts to follow? A great way to quickly identify accounts that could
Storytelling at the speed of a shutter click
Research reveals that we only remember about 10% of what we hear and 20% of what we read. Our superpower is our eyesight: we retain a massive 80 percent of what we see. Our brain
Authentic storytelling makes the right impact.
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