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In the news: Oxford Times 19 March 2020

Published in the Oxford Times, 19 March 2020 Coronavirus is a challenge. But can businesses plan for sudden shocks no matter what comes along? Rod Macrae has been in search of some advice about preparing

Oxford Times coronavirus business resilience Rod Macrae

Getting your Crisis Communications right

We’re all trying to come to terms with the ‘new normal’, and what that means for us, our families and our businesses. With a crisis, there is more reason to communicate (and communicate well) than

coronavirus covid19 communication plan crisis communication

Marketing Plan on a Page

Yes, it’s possible to create a Marketing Plan on just one sheet of paper! Marketing Plan on a Page is a technique which helps you to capture ALL of the aspects of your marketing plan

Marketing plan on a page

Business Plan on a Page

Yes, it’s possible to make a business plan on just one sheet of paper! A ‘Business Plan on Page’, based on the Business Model Canvas developed by Strategyzer, has all the headings that you need

why you need a business plan on a page

Location, location, location

It really doesn’t matter how much effort you put into a campaign launch, a networking or marketing event. If you stage an event at the wrong location you won’t reap all the rewards. Put simply,

Choosing a great venue is really important to making your event a success

Twitter Lists

Whether you are a list lover or loather there is no doubt that Twitter Lists can be really useful.  Looking for the right accounts to follow? A great way to quickly identify accounts that could

phone screen for managing twitter lists

Authentic storytelling makes the right impact.

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