Communicating science and exploration from the frozen Arctic Ocean
Our team developed the communication strategy and delivered all the media relations for the Catlin Arctic Survey. Our task: to raise awareness of the threats to the Arctic from climate change.
The focus of our work was on the science of the mission to one of the remotest parts of our planet. Over 4 years we delivered extensive high profile media coverage including documentaries on TV and media partnerships. We innovated with new technologies to secure stories from the floating sea ice and we created compelling stories through photos and live links to engage a worldwide audience.
Positively achieved an important influence on the global conversation on climate change and the Arctic. This included the political discussions at the UN’s Copenhagen Climate Conference. Our campaign reinforced the vital importance of good climate science in the field – to the fury of climate sceptics.
The extensive media coverage delivered an equivalent advertising value above £100 million.
Oh, and we took 4 international TV teams to see for themselves what was happening on the floating sea ice!
"The media campaign has significantly changed perceptions of the Arctic and the need to take action to save it from ocean warming." (Pen Hadow - Explorer and Survey Director)