Defining the messages and reaching the people who matter
This pre-revenue business was set for growth and needed to scale their communications activity. Sensitivities about their intellectual property were key.
Positively were asked to define the messaging to reach specific audiences. These targeted groups were small but of great strategic and tactical value including investors, potential clients, employees or competitors.
Using our Communication Workout process, we supported the leadership team to build a clear foundation for their communications programme, defining their stories and providing an implementation plan to deliver their corporate objectives.
Positively’s work ensured the business was confident about its story and about connecting with its most important stakeholders, using the messaging we had developed and the communication programme we had created.
"Excellent. We have a clear plan and a really strong story to tell." (CEO)