The need for action was highlighted by the International Year of the Reef.
An important IYOR event was a gathering of the world’s top coral reef experts at an event hosted by HRH The Prince of Wales Sustainability Office. The profile of the whole campaign gained significant momentum with an address by HRH The Prince of Wales.
The media relations for IYOR at the gathering in London were provided by Positively Media. Within minutes, the major digital and print channels had distributed our images, with the key messages.
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