Research reveals that we only remember about 10% of what we hear and 20% of what we read. Our superpower is our eyesight: we retain a massive 80 percent of what we see. Our brain is great at visual processing, making the value of images very powerful. They attract, explain, inspire and teach us in ways that are memorable. Today, we’re bombarded by information and it is a problem separating what is important from the clutter. Fortunately, our brains ability to interpret an image at 13 milliseconds is lightening fast, making the value of great visuals even greater. You have 13 milliseconds to create interest.
Photos give depth to a story and at Positively we use them in our storytelling. We took audiences into the ocean to understand the impacts of global warming. The images immediately engage people with the drama captured by the dive teams in remote places.